“The Awakening” envisions a progressive and sustainable society, wherein all people live peacefully and with dignity, enjoying social, political and economic equality as well as the right to livelihood, to freedom of expression, and to equal opportunity for public participation. “The Awakening” mission is to empower the poor, disabled and disenfranchised in rural regions of Pakistan. It employs rights-based, people-centered, grassroots and participatory methods to eliminate socio-economic inequality; promote health, nutrition and well-being; facilitate self-reliance, enable local self-governance, ensure natural resource management; and promote people’s advocacy. “The Awakening” with a main focus on the rights of women will promote women’s rights through a leadership conference for women leaders. Workshops are organized to educate various groups about the rights of women from the perspective of Islam, international and national laws and conventions and to encourage their role as agents of change in their communities. In the follow up leaders delivered lectures on women’s rights including its violation in the form of SWARA after their participation in the workshops. After participating in the events of “The Awakening” media personnel will be prepared to cover women rights violation cases with greater attention. Through advocacy for the rights of people and social justice for the neglected segments of society including women, girls, youth and rural communities, “The Awakening” will continue to strengthen its networking with local and national humanitarian and rights-based organizations.